Japanese secret to whitening 10 shades for snow-white and clear-glass skin
Japanese secret to whitening 10 shades for snow
Have you ever shopped at Marimekko, the famous Finnish textile company which also owns the Heidi brand? If not, you may be missing out on some stunningly gorgeous fabrics. Marimekko is most well-known for its snowflake print fabric which is incredibly popular for making winter clothes and accessories. Since Marimekko began printing on sheer fabrics in the 1950s, the company has always been associated with winter. But what are they doing way up in the north? Let's investigate.
Printing On Thicker Fabs
Up until the 1950s, all of Marimekko's fabrics were made using a process called calendaring. During this process, the textile company would place a metal plate on a table. Then, they would lay the fabric on top and apply pressure with a roller. This would make the fabric conform and adhere to the plate. After that, the canvas would be removed and the plate would be cleaned. While this process is effective, it is quite slow, especially when you factor in the time required to remove the canvas after each printing job. So, the company decided to experiment with a new way to make their fabrics. They decided to try a much slower, more tedious process of hand-printing. This meant they would be applying the designs to the fabric by hand and using a larger variety of inks and paints to create a unique look for each fabric. It took the company almost forty years to perfect.
What does this mean in practice? Let's examine some of the products the brand has to offer and the innovative process that has made them so popular.
The Snowflake Collection
If you walk into any Marimekko store today, you will undoubtedly be confronted by a wall of snowflake print fabrics. Typically, this is the part of the store that the company calls ‘winter wear wall', and it is there to reassure customers that they are offering what they need for the winter season.
The wall comprises two separate areas. The first are the thicker, hand-woven fabrics. These are designed to withstand harsh winters and offer warmth during those long dark winters when the sun doesn't shine and it's constantly cold. The second area are the thinner, more sheer fabrics used for day-to-night dressing. Marimekko has designed the snowflake print to look like real snowflakes. When seen from a certain angle, the illusion is almost perfect. It's like looking at a snowflake through a snow globe.
The Tree And The Leaf
The tree and the leaf design is another of Marimekko's most popular prints. This time, the scene is set in a winter forest. The design is actually a combination of two separate but similar textile prints. One side is grained like wood and the other is shaped like a leaf. When seen as a whole, it is easy to tell which is which.
The Glacier And The Snowflake
Like the snowflake design, the glacier and the snowflake scene is another timeless design made popular in 1952. This time, the scene is set in Antarctica. Like many of the other designs on this list, the glacier is actually a combination of two similar but slightly different textile prints. The scene is dominated by icicles and snowflakes which are evocative of the frigid temperatures and white scenery of the southern continent. This is one of the most recognizable prints of all time and has been seen on everything from dresses and swimsuits to cushions and umbrellas.
The Polar Bears
Speaking of polar bears, the brand offers a gorgeous design with a bear hugging a piece of ice in a snowy landscape. This particular scene will transport you straight to the icy regions of the north. The print is another timeless design made popular in 1952.
In the same way that the snowflake collection evokes winter, the polar-bear scene brings visions of the arctic to mind. This is because the bear's pouched lips are an obvious reference to the famous Churchill's ‘pouches of death' speech. If you don't know what that is, then you will have to look it up. It's one of the most iconic quotes about the second world war. In this speech, the British Prime Minister Winston Churchill said that the pouches of the Japanese filled with plague would be “dispatched to all corners of the earth" after the war.
Have you ever tried on a white bikini or a white lingerie set and seen how the clothing flatters your skin tone? Well, if you haven't, then it's time you did. Marimekko offers a beautiful range of whites which will banish any black or brown skin tones you may have and leave you with just the pure, soft white color to bask in. This is because the brand uses a chemical process which lightens the colors of the fabrics while preserving their whiteness. It's the combination of these two qualities which make white such a versatile and attractive color.
Obviously, this article isn't an exhaustive list of everything Marimekko produces. If you want to see a full-fledged guide, then check out this article from the Daily Mail. It's a great overview of everything the brand has to offer.
So, what do you think? Are you surprised by the Japanese fashion house's foray into the snowy sphere? Or, do you associate Marimekko with the coldest season and find it hard to believe they could offer so much for the summertime? Let us know what you think in the comments below. Feel free to share your thoughts on the different designs mentioned in this article.