How To Cop These Jordan 1 High Lost And Found
How To Cop These Jordan High Lost And Found
Highsnobiety has teamed up with the Jordan Brand to bring you an inside look at how they go about creating the most exquisite copies of some of the most iconic sneakers in history. Here, we will take a look at how Jordan High's designers and creatives bring the original style masters to life using 3D printing, materials science, and data analysis.
If you're unfamiliar, the Jordan Brand has been at the forefront of sneakers for decades now. For those that grew up in the 90s, you will undoubtedly be familiar with their iconic red and black checkerboard motifs and silhouettes; as well as the brand's logo, the Jumpman. However, it wasn't until the 21st century that the Jordan Brand really started to make a name for themselves, largely thanks to collaborations with some of the greatest designers in the industry such as Nike's Tinker Hatfield and Air Jordan's Robert Hettinger. The collaborations put the Jordan Brand on the map and brought a lot of attention to the brand, which led to them partnering with the 3M Company on adhesives that could better withstand extreme temperatures. This, in turn, led to the development of the PerformanceFlex substrate, which is now used in a wide range of applications such as 3D printing inks, electronic adhesives, and display materials.
Now, let's dive into what would make these Jordan Highs so special, beginning with a look at the designer's inspirations. Many designers have cited the unique and innovative designs of the French illustrator and cartoonist Marc Jacobs as the chief influence behind the Jordan High design.
"Marc Jacobs is a true genius when it comes to drawing inspiration from all walks of life," said Tinker Hatfield, Nike's Chief Creative Officer and Senior Vice President of Global Design. "He was a keen observer of society and noticed how people interacted with one another, particularly when they dressed up. He noticed that men would wear sneakers with dress shoes and women would use them as a base layer, underneath their gowns. He loved this idea and used it as the basis for his designs."
The design of the Jordan High is, indeed, unique. Inspired by Marc Jacobs' drawing of a woman in a wedding dress, with sneakers, the designers set out to create a lifestyle product that would stand out amongst the sea of black and red checkerboard sneakers.
A lot of the credit for the unique appearance of these Jordan Highs goes to the lightweight yet durable materials used in the design and construction of the sneakers. A lot of research went into the making of these special sneakers, with teams from the Material Research Lab at the University of Michigan scrutinizing the structure and performance of various materials. Ultimately, the research team concluded that an ultra-high-performance polyurethane (UHPTU) would make the best possible base material for the project.
UHPTU is, in fact, the same material that the 3M Company developed in partnership with the Jordan Brand, namely PerformanceFlex. This is a special polyurethane that is more flexible, durable, and responsive than regular polyurethane, making it ideal for use in sportswear and other high-performance applications.
Of course, the real artisans behind these magnificent sneakers were the designers, but it takes a lot of ingenuity and technological know-how to put these design ideas into practice. The designers had to overcome numerous challenges, not the least of which was getting the materials to coordinate in the first place.